VITAL FARM FREE THE BIRD REACTIVE
Go forth, little bird. When a certain social media company changed its bird logo to simply “X”, Vital Farms wanted to celebrate that this bird could finally live the way its hens do, free to roam outside its 400x400px box. So, we took over the platform’s hometown of San Francisco to spread the message - Roam Free, Little Bird - the weekend the company unveiled its new logo on top of its HQ.
STORY TIME
This was a super dope project. Honestly, I think the fact I was brought in to push out the design was an honor in it’s own right. Had about 5 hours to push out the design, so as I was doing it, won't lie that I had Roman Holiday by Nicki Minaj playing in my head as I fought with the time. lol.
Once we got the final shots it was such an amazing thing to see in person and the impact it had.
Once we got the final shots it was such an amazing thing to see in person and the impact it had.
AGENCY: GUT MIAMI
ACD: JOSE RAMIREZ
ACD: RYAN MOREJON
DESIGNER: REBECCA MIRANDA
ART DIRECTOR: MORGAN FLATT
ACD: JOSE RAMIREZ
ACD: RYAN MOREJON
DESIGNER: REBECCA MIRANDA
ART DIRECTOR: MORGAN FLATT
