SIXT RENT THE CAR
The rental car experience is seen as boring, uninspired, and a downright bad experiences, and we realized the reason could be found in name itself.... Rent "A" car. ‘A’ is generic, boring and tedious. But Sixt is the opposite of that. They have a large fleet of BMWs as well as other premium cars. So by just changing one word, we could change the entire meaning of how people see us.
We like to introduce you to the world's first "Rent THE Car" brand.
2022 BRAND DESIGN GUIDELINES
OOH
STORY TIME
Heyooo this was the first campaign I was part of from beginning to end. And to the end, i still mean now. I remember I went on vacation and the final TVC followed me everywhere. I couldn’t get away from THE car. I can still name the taglines for each car.
This is where I began to hate the color orange and BMWs. Though me and BMW’s have made up, me and Orange are still in the no-talking phase.
Was in charge of the 2022 brand design as a whole for all the OOH, Banners, and design direction of the TVC.
This is where I began to hate the color orange and BMWs. Though me and BMW’s have made up, me and Orange are still in the no-talking phase.
Was in charge of the 2022 brand design as a whole for all the OOH, Banners, and design direction of the TVC.
