POPEYES X MEGAN THEE STALLION
Agency: GUT Miami
THE HOTTIE SAUCE
When it comes to the hottie queen herself, Megan Thee Stallion, Popeyes didn’t just want to do a simple collab. Instead, we set out to create the hottest, most iconic partnership ever: The Hottie Sauce. Not only did we custom develop the Hottie Sauce alongside Megan, but we officially welcomed her as a franchise partner and created a story around the sauce. We launched it all with a western-style spot with a kick of animation, where she tracks down a bandit who steals the Hottie Sauce from her hometown in Houston, all the way to Popeyes’ hometown NOLA. We even launched three lines of merchandise designed by Megan, and donated to her charity of choice: Houston Random Acts of Kindness. And it’s all just the beginning. The partnership with Megan Thee Stallion and her very own Hottie Sauce was available at every Popeyes in the US, and select global markets fall of 2021.
STORY TIME
Picture this, I’m still in college in 2021. The year is closing up and I land my first job at GUT. I enter the scene and the very first project I’m placed in is in the first-ever meal collab of Popeyes with Megan Thee Stallion. I had a blast creating all the social posts and designing the OOHs.
Yeah, I was pooping my pants a bit not gonna lie. Plus I was thrown in (talk about foreshadowing) the whole mix. This was my first taste of how the ad industry works and was the legitimate reason why I went and had a chicken sandwich for the first time. I even saved one of the wrappers as a commemoration.
AGENCY: GUT MIAMI
HEAD OF ART: GUIDO FUSETTI
DESIGN: REBECCA MIRANDA
Yeah, I was pooping my pants a bit not gonna lie. Plus I was thrown in (talk about foreshadowing) the whole mix. This was my first taste of how the ad industry works and was the legitimate reason why I went and had a chicken sandwich for the first time. I even saved one of the wrappers as a commemoration.
AGENCY: GUT MIAMI
HEAD OF ART: GUIDO FUSETTI
DESIGN: REBECCA MIRANDA