Circle: The Brewprint
Great Circle is a small Miami, FL-based Specialty Coffee Roaster. They're one of the few coffee roasters in South Florida and committed to bringing the absolute best and allowing customers to track exactly which farm they received their roast from. Given the challenge to conceptualize how to make a campaign and an item that will increase consumer interaction and being able to educate consumers on how to make coffee. Whether they're long-time coffee lovers or newcomers!
Great Circle coffee is so good, you'll want to learn how to make it! This project shows how it can be translated into print, illustrating unique recipes of how to transform a regular cup of coffee, while using Great Circle's beans, and making your very own barista-like drink. Then seeing how this campaign also translates through marketing online, physical, and social media.
Thank you!
Design: Rebecca Miranda
Photography: Unsplash.com
