SOMETIMES IT'S NOT STEALING WELCH'S FRUIT SNACKS
Welch's Fruit Snacks are often found in children's lunchboxes but that doesn't stop parents from sneaking into the pantry to “steal” them (despite the tantrums that might follow). PIM Brands, Inc. makers of Welch’s Fruit Snacks, believes that parents deserve Fruit Snacks too, so today, we’re launching a new storybook—“Sometimes It’s Not Stealing”—to help them get away with it.
The physical book, complete with a secret Welch’s Fruit Snacks compartment, is available now for purchase—but we didn’t stop there. We’ve also created a digital, audio, and video version of the story, narrated by none other than show-stealer, Kristin Chenoweth.
SELECTED PRESS:
ADAGE - PICK OF THE DAY
ADAGE - PICK OF THE DAY
PR MAILER + INFO CARD
WEBSITE
BANNERS
STORY TIME
Cute things and me are the best combo. Fuck peanut butter and Jelly. It’s Rebecca and Cute things. LOL
This was by far one of the cutest and most engaging campaign ever in telling Parents and kids that it’s okay to let your parents steal welches gummies for everything they do on a day-to-day base. So the day I found out I was going to help out, I straight up almost passed out from excitement.
This was by far one of the cutest and most engaging campaign ever in telling Parents and kids that it’s okay to let your parents steal welches gummies for everything they do on a day-to-day base. So the day I found out I was going to help out, I straight up almost passed out from excitement.
Designed Website, digital banners and Look & Feel.
AGENCY: GUT MIAMI
HEAD OF ART: GUIDO FUSETTI
ECD: DANNY ALVAREZ
ACD: DANIEL JARAMILLO
ACD: SOFIA ROSELL
ACD: JOSE RAMIREZ
ART DIRECTOR: ALEC PLOURDE
COPYWRITER: CAROLINE WEBSTER
DESIGNER: REBECCA MIRANDA
HEAD OF ART: GUIDO FUSETTI
ECD: DANNY ALVAREZ
ACD: DANIEL JARAMILLO
ACD: SOFIA ROSELL
ACD: JOSE RAMIREZ
ART DIRECTOR: ALEC PLOURDE
COPYWRITER: CAROLINE WEBSTER
DESIGNER: REBECCA MIRANDA
